About

Two engineers, one question: does it need the big model?

ModelShift pairs hands-on AI engineering with security and deployment depth. We run every free review ourselves.

Joshua Boladuro

Co-founder · AI engineering and growth

AI engineer who builds production AI assistants and workflow automation. Leads the cost reviews, client conversations and the shift from audit to build.

David Willis-Owen

Co-founder · security and model deployment

Leads benchmarking, fine-tuning and the inference pipeline, with a security-first view of data handling. Publishes our model cost and speed benchmarks.

Who we work with

Teams with a real, recurring AI bill.

AI SaaS teams

Your margin depends on inference cost per user.

AI agencies

You resell AI workflows and want a better unit cost on every client.

Engineering and platform leads

You own the LLM bill and the latency targets.

Finance and FinOps

You need a number you can defend, not a vendor promise.

The book

We're writing the book on it.

By Joshua Boladuro and David Willis-Owen

When smaller, open-weight models can replace the big ones. Get early chapters as we write them.

Find out what your AI bill should be.

Fifteen minutes, three questions, no system access. If there's nothing worth shifting, we'll tell you that too.